Invoice car options

The white hat special consisted of appearance options that came grouped together as a package at the special price. Deluxe wheelcovers, woodgrain steering wheel, bumper guards, fender-mounted turn signals, extra chrome, whitewall tires, vinyl roof, etc. It was a marketing idea to give buyers extra value. If I remember right, the white hat special came out sometime after the model year was underway, not at the beginning, Spring maybe.