what's the worst thing mopar has done?
2) killing any RWD except for M bodies during the 80s and making them so pathetically slow that not alot of people wanted them; (2.26:1 rear gear? Lean burn? C'MON NOW!)
5) killing off the Ramcharger and the B van; they shoulda kept the Ramcharger as a 2 door variant of the Durango
I'll agree with 2 and 5.
Iacocca was convinced that RWD wasn't the way to keep the company going, but a small segment of the buying public still wanted it. Plus the cop market. Iacocca stated his dislike for RWD, so is it any wonder that the M-body was never improved upon?
Even rebadging the Durango would work. Mexico
did get a 2 door Durango badged as a Ramcharger. But even for that, with the success of the Tahoe and Expedition, Dodge's absolute reticence on continue to build a full size SUV off the Ram platform was mistake in my opinion.
Having said that I'll guess I'll throw in my two cents
The death of the E-body. Sales were off across the board for pony cars, but saw a revitalization just a few years later. Mopar was left out in the cold when it happened. The F-body was no replacement, considering the reputation for rust.
Replacing the Neon with the Calibur. I can hear the naysayers now, but the Neon really did have a following with the new generation. Like 'em or not, these kids are the future of the hobby, especially the ones who know what they're doing. Taking the one car in the line up which could be bought inexpensively and modded is basically telling them "we don't care about you."
Marketing. I swear, Chrysler's marketing division sucks. They
have built some good products over the years. While some may not agree with me, my family does run newer Mopars, from minivans to SUVs to econo-boxes and they've all been long lasting, tight built cars. But the marketing on them just plain sucks. What the hell is with the new minivan commercial with the people wearing masks and calling themselves mice, cats, and dogs? What does that have to do with anything?
