That's the stuff. Lowe's, Home Depot... Wal-Mart. The beauty of this is it is so brutal and simple. You almost can't mess it up, and if you do, you sand it and roll it again. A few years ago Hot Rod Magazine did a story about it called The $98 paint job. I wanted to paint my farm truck, but hey, it was a farm truck that only saw pavement 2 or 3 times a year. I tried it and was blown away.
these are not Mopars, and the pics don't really do them justice - one is really dirty, the other is still in process, but you get the idea.
It holds up really well to the weather and chips, and has really good adhesion.