I guess we'll have to get out the crowbar to get more information out of you
Define "it was dead." Did you have any lights/ dome/ radio?
If it was that "dead," either you bought it from a low-volume store and it's been sitting a long while (discharged) or you have something like a bad cable connection.
Does it click? does the solenoid "buzz?"
A battery that "went dead" in 10 minutes is almost impossible. If it simply went dead, that would be an incredibly large drain, and something should be smokin'
Last I knew, Interstate had a pretty good reputation. I would not be hasty to blame the battery