My radiator in 3 row only cost me like 200 bucks.\\:D/
You can buy a "be cool" radiator for twice that, but it wont cool you any better. They need to "be cool" with their prices. And quality wise they are close with the be cool being a little better in the weld department I think.
Either one is light years ahead of what you get handed to you from the factory.
I'm not positive, but I think the A body radiator is also around 200 bucks.
I think you can even get them in 4 row IIRC, but I dont know why you would even need that much.