Demon plush

Anyone ever see one of these Demon stuffed plush ? I hadn't either. Found it at a flea market. Lady selling it said her husband had purchased a Demon new back in '71 and she thinks he received it with the new car purchase. Was this a giveaway ? There are no markings or tags on it. Is it a prototype ? Anyway, I would display it with my car at shows and the Mopar guys would always ask me about it. Just got rid of my car so I would like to see it go to a good home. Looks kind of yellow in the picture but he's orange with the red Mopar pitchfork. He's very cool. Any offers ?