No, that is marketeering BS from the people who sell "cold air intakes". Fact is, all cars have had factory cold-air intakes for decades. Most Mopars have had them since '76 (and an earlier version since '70). An aftermarket "cold air intake" on a late-model car increases intake noise and increases the amount of dirt getting into the engine (K&N "filters") and that's it.
I realize as you introduce more air it needs to go somewhere so the exhaust needs to be done as well
A less restrictive exhaust is a much, much better place to spend money and effort on the car in question. The intake is already quite nonrestrictive, though there is some driveability and economy benefit to swapping on a '70-up thermostatic air cleaner -- see this post.