Well, maybe not cheap looking at the price tag with empty pockets, but Amen to the quote. People have to stop the; "Well, I could have gotten this or that for less" and the "Why have him tune it, you can do it" crap.
Quality is the key word. Because with it comes a engine the customer will have a very long time, done right and not re-spending on a rebuild a few years (If that) later.