Custom Lower Radiator Supports for sale

What are the point of these..

XV Motorsports has a similar setup and has put these unibody cars on their chassis machine and showed the amount of flex in these cars before and after installing their lower radiator support and inner fender braces. There is a dramatic difference in the amount of flex before and after. My parts are not only cheaper, but come with brackets that XV doesn't. Here is a link to the video. http://www.xvmotorsports.com/media/Chassis Stiffening.wmv