Questions about sponsorship.
I ran a MX team for 5 years and we dealt with both US and Canadian sponsors. I think there are 3 types of sponsors... or at least we dealt with three types and I cannot see how car vs bikes would be different. We rec'ed either cash, free bits or a discount on bits. We made sure everything was in writing and we only put sponsorship decals on our bike. We made sure everyone knew our decal policy, we spoke very highly of our sponsors especially when we were on the podium and we also provided all our sponsors with a newsletter describing the day, some events that happened and photographs. We also acted professionally and with sportsmanship in mind. I have seen too many sponsors walk away from an up and coming star because the rider was an idiot. At end of season we handed out board backed photos that they could hang on their wall. We quickly learned that some companies were not a match with us. In our first year, we were loaned a camper so it doesn't have to be just drag bits.
We made some very good friends and it felt good that people stood behing your racer.
Ian :)