Questions about sponsorship.
CWE, great post! Excellent! Thank you!
I use to have a dodge dealership sponser my car. My deal was I put their name on my car and they sold me parts at there cost. At the time it was a great deal and a good experiance for me.The owner of the dodge dealership was a muscle car guy and really the deal cost him nothing.
If I was reading this, LOL, I'd probably skip it and call the B.S. Card loudly. But read on.
I had a similar thing in the past. By way of our MoPar only car club, our PR guy got a great deal like yours, except, we do not race. Now your like, "Awe, come on now" or "WTF?!?!"
But here is how it worked. Like CWE said, it's about exposure for the dealer we had. He asked a few of questions about membership size, amount of meets, where we meet and general size of the meet. He must have liked the numbers. We had weekly meets, covered a boro of NYC, the 2 counties of Long Island and 1 central monthly meeting. Did parades and all the shows.
For this, we ran his dealership's stickers in out rear / 1/4 windows and he gave us cost pricing on everything except clothing. In turn, being so delighted at this, many of us would run small billboards of the dealers parts on our car. "Help & Equipment from *** Dodge includes....." and the list of MP parts would be run. Ending in a big thanks to them.
We had a few show cars, a few resto cars and a hand full of racers and street machines (Red Light Bandits) at every place we met. We as a club would meet once a month centrally, and every weekend club members that lived on the ends of the club's area would meet in an area by them. A min. of 3 meet spots every weekend were happening.
We saved a few bucks, he had advertisement in 3 spots every weekend while it was nice outside. Not to mention the track and car shows. Good exposure I think.