Wouldn't be a dumb move.......but might not happen. Remember, KENMORE is just as big a name as Craftsman. I think the brand will live on......and probably your service job. Remember when Kenmore was the ONLY brand Sears sold? Imagine an economy where all you need to sell is your own brand stuff that nobody else has copyright on. Cool. Kenmore ranks right at the top for appliances. They always have. All you gotta do is read Consumer Reports. Their stuff is routinely on top of the review pile. I cannot imagine that any savvy business person would let Kenmore die. That would be stupid indeed.