You know I thought this also about the top ownwers but ever time i talk to ppl at chrysler they say they are seperate from (marcades,cerbus,fiat) and they do thier own thing.That being said the share holders,fiat now,has an input as to certain aspects.The cars seem to evolve towards the new owners.I think fiat will bring a low consumeing car to chrysler and they are bringing back the viper so dodge is still dodge they just have to put up with the new boss and his kids so to speak.