I didn't think the dudes were cool looking. Rather insulting, in fact. Kind of like the two idiots in the Duster with their "Hey, does that thing got a Hemi"?
For some reason "Madison Ave" loves to portray car guys, especially Mopar guys as uneducated, low IQ, drones.
I love that Charger in that commercial, not the two disco queens in it, though.