Fram is poor-quality garbage. Wix is reliable. Purolator's reliable. Fleetguard is super-duper premium.
Some very detailed and somewhat dated info
here.
Whatever brand you pick, use the long filter, not the shorty. Examples of the long filter are Purolator L30001 or PureOne P30001, Wix 51515 (NAPA Gold 1515), Motorcraft FL-1A, Fleetguard LF-3487.