2012 Dodge Challenger Mr. Norm's Edition question...

I have a question about something. I happened across this car online today, and I have a question. As I was looking at the pictures something caught my eye. Why would there be a " 'Cuda " emblem on the back of a Dodge Challenger? Doesn't really make sense to me. If anybody could enlighten me, I would appreciate it. Thanks in advance.

Oh, and here's the link:
http://597a683b-bfa3-406d-809c-aab6...r-mr-norms-edition-little-rock-arkansas-72204