Wheels and bumpers opinion wanted

I've never seen this in person but it looks interesting, a chrome alternative that gets sprayed on in several stages. I'd give it a try but don't have a good air compressor or any type of spray equipment.

http://www.pchrome.com/

There's a video on the site showing the process, but you have to get through the first 30 seconds of a cheesy song & dance number.....LOL