Electric fuel pump for Dakota?

there may be a filter on the left frame rail. It's what I call a "chrysler mystery" they don't know what they did. There is definitely a filter on the bottom of the fuel module.
I use the Delphi pumps in the shop. The Airtex rep has been trying to get me to switch. Even to the point of offering me spiffs. (I buy 3 of his pumps, he gives me a Carhart jacket w/Airtex logo) I haven't done it yet, makes me wonder why they have to spiff to get you to buy their pumps.