Expected idle with a Purple Cam

Ok - I'm having a REALLY stupid moment. I see the Timing Tape on the link below. The instructions say BTC is always to the right of the stock mark and shows the tape marks moving counterclockwise wise around the balancer.

But look carefully at this picture of my engine. It says "Before" to the left of stock mark. And when I was able get the engine running at a high idle (which I'm sure included some mechanical advance), the timing mark was buried up under the water pump cover, way to the LEFT of TDC. Which way are the marks supposed to move when the timing is advanced? Surely my engine is not running backwards. :banghead:

[ame]http://www.jegs.com/InstallationInstructions/100/121/121-8985.pdf[/ame]