If you ask me, chrysler died when they stopped putting out a v8 sports car. Look at ford/chevy. So much of what is used in their cars has a basis that started with the sports car.
both ford and chevy went their ways trying to make a powerful and efficent engine/tranny combo for the sports cars and the designs bled into the trucks.
chrysler however, put their eggs into an exotic V10(where nothing bled over) and made cars with 70s era engines with better heads, bare bones efi, and big hefty transmissions