1968 Match Race '383 Road Runner' vs 'Cutlass 350 Ram-Rod'

Just that in 1968 and 1969,

The Road Runner was popular because of a 'great' Marketing and Advertising Campaign,
as well as being a smartly priced car.

The 'low-cost' $3000 for the base 383 performance car with a 'No Frills' Interior was a great Advertising tool.

Unfortunately, Mopar never pulled the trigger {due to a limited budget} on a
'Package Stock Option' from the 'Factory' for the 383, though it was available as
an 'over-the-counter' package for the customer.