I randomly came accross this today doing a google search, I know it's a bit old but I thought I would comment.
My grandfather (Donald Wright) is the one that came up with the "fratzog". It was indeed just a random non-sensical name he came up with. He never had any intention of "naming a logo" but was asked to come up with a name, so he did.
He told me that the emblem shape originated by taking some of the existing emblem's shapes and putting them in different orders. I don't know exactly which shapes started the idea but my guess is that it was the "forward look" arrows. He said he took three of the shapes and put them into what was the start of the "fratzog". The shape was refined after the idea was spawned, but you can definately see how this could happen.
Here is an example of what I believe he used...
http://en.wikipedia.org/wiki/File:Forward_Look_D100.jpg
Unfortunatly he has since passed, so he is not around to ask for those details, but I thought I would share what I know.
The funny thing is, he once told me that he never really cared for that logo. He said that it looked much better on letter head, and never really liked it in the 3d version that came to be in the emblems.
Now you know.... the rest of the story! :o)