Pepsi Max commercial

I guess I'm one of those "conspiracy theorists" because I don't buy it. If Gordon had gotten loose in that gravel and wrapped the car around a pole killing the passenger, the dead guy's family would have owned Pepsi and Gordon. He had to sign some sort of waiver before hand and was probably compensated for his participation. This is coming from a guy who used to be a Gordon fan back in the day but can't stand Pepsi.