It's funny you should mention about Hot Wheels(couldn't understand what the whole big stupid wheels thing was all about!), but I believe that kids that grew up during that period, exposed to that image, thought it looked cool. I can see putting on a wheel big enough to fit over some kind of giant brakes, or a road race car that needs added stability of short sidewalls, but give me a break!! Those big wheels look STUPID! Especially with stock, rusty brakes. They don't realize big diameter reduces braking and acceleration. I blame Hot Wheels.