I'm sure this kind of thing was happening when the PT Cruiser started to trickle in to the dealers, of course not so ridiculously marked up. But you know a few were sold over MSRP.
That happened with the PT Cruiser, the Prowler, The Viper, The New Camaro, the new Mustang Cobras, the Ram SRT10's, and so many others.
It's gouging, plain and simple, and while the dealer is allowed to add any mark up they wish, it isn't good for the product, or the factory's reputation, either. To say nothing of the collector car market.
