Yeah, I was surprised at how cheap it was. Got it from JC Whitney on Ebay. Hope they don't send me some knock off. I am ditching a Carter street/strip mechanical, psyched to be stepping up to a cool-guy electric. :glasses7:
Anyway... from what I've read here and elsewhere, the Mallory was the quietest of the old school conventional fuel pumps. Noise was definitely a consideration for me as well. My car is pretty loud though, I can bet most any pump would be hard to hear it over the 'mufflers'.
The FI pumps all seem like they could be quiet as well but I would think the ones that get submersed in the tank are the quietest. That's what all the OEMs are these days. People complain about noises more than anything in cars. Automakers would be buried under noise complaints if they had noisy fuel pumps.