Does anyone understand this un-boxing thing?

I've found it informative at times with certain things.

If you are ordering something fragile, it could help keep you from potentially damaging it.

I saw one of a guy opening the same TIG welder that I ordered and it actually got me to call the place up and change my order, because I misunderstood what came with the unit. Saved me some time, there.

There is definitely a place for it, but not to the levels that most people are going with it.

Honestly, I think most of it started with reviewing vids and now people do it because they're excited about what they spent their paycheck on, at that moment.