Gold Membership fee now go up to $40.00?

Got a notification last night on the top of my page, that my Gold Membership is about to expire, in a few days.

So i clicked on the link, and found out that it's $40.00 to renew.

Don't remember what i paid the previous year, but did it go up?

Well, i paid it anyway, even though i have been bleeding money this month with car insurance, car registration, smog inspention fee, and other bills that came due this month.

And my social security automatic payment into my bank account got screwed up. :cry:

Does it ever end?