I love how they try to make the NAPA Gold look better than every single filter there. ^^
Click on the Motorcraft comparison. Then read the results. The Motorcraft has more media. Not only is the media taller, but it is also longer, yet in the photographs, they bunch the Motorcraft media together closer so that it appears shorter, when it is actually 7.5" longer.
Just like I always say. Never trust the opinion of an article if the source has something to sell.