66 Dart GT HT Whatsitgonnabe?

Install a true Roadkill gas tank and started cranking. Can't get the fuel pump to work properly, though. It won't fill the carb and it looks like it's just pumping the fuel back and forth.
What could be the problem? Did I connect it backwards? The rear connector goes to the tank and the front one goes to the filter and on to the carb.

Help?
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[ame]http://youtu.be/cCWT9XyE4Xk[/ame]