I think most folks run with too much (or the recommended) lash which hammers the rollers to bits.
With roller cams I always check/set what the cam-maker thinks the lash should be, and then after hearing the engine run (warmed up ofcourse), I decide how much quieter I want the valvetrain to be, and tighten up the lash accordingly.
I always tend to think cam-makers spec their lash on the loose side so they are safe and it won't cause issues for folks who happen to run their engine at very hot temps occassionally.