FiTech EFI system

It makes it tough on small business / dealers with no dealer pricing. On the other hand they have come in so hard and fast to sidestep the other companies like Edelbrock with a product that actually is quality AND packed with features, ease of install and use, at an incredible half the price! I can see how with dealer pricing they have decided this is it, that's the bottom dollar period.
I believe FITech really hit on a great philosophy, we all know Edelbrock could have charged $1000 for their product, electronics are cheap, but did they, no, they kept asking to make 100 percent profit until someone like FITech came along and shoved it in their face. Then when someone decides to take them on guess what, all of a sudden, Edelbrock has magically found a way to sell one cheaper. There was an old quote, "McDonalds didn't get rich selling a five dollar hamburger". Better to make 50 cents selling billions on billions than 3.50 on thousands.