I was handling a rifle with the stock I was referring to yesterday. It was fairly narrow and had a sand paper like texture where you would hold it. The guy was pushing the squid grip on me bad but I just didn't see the appeal.
Yeah, everyone has their pet parts and suppliers. Go with what works and doesn't break the bank. I'm partial to VLTOR and BCM and aimpoint - mostly because I've seen some of the best customer service and fewest issues with the parts. I also tend to avoid anything that is built simply for the appearance.. but that's just me ;)