I remember seeing a new 2000 Mustang Cobra R at a dealership in Dallas Tx, I don't remember what the MSRP was listed at, but a bidding war had basically started over the thing at the current "price" was over $70k. The dealer had taped a sheet of paper to the bottom of the build sheet, and just kept crossing off the price and listing the current offer with a marker...
No radio, no A/C, no backseat, 5-point harness, roll cage, etc...It was impressive, but I was on a Ford Focus budget at the time..