Guys 'n' gals:
The reports of our death are a bit premature. Here's the straight scoop:
The magazine (print) has continued to sell well, and ad revenue has also been strong. The problem has been newsstand "space"...it is obvious that fewer and fewer outlets sell magazines, and those that do devote less floor and shelf space. The internet has been a "disruptive technology" for all print media. The publisher's current distributor decided he had to carry fewer titles. We made the first few cuts over prior years but this looks tough.
The August issue has been printed and will be distributed as usual. Harris (the publisher) is scrambling to find new distribution (newsstand), if that happens, there won't even be a hiccup. If not, we may upgrade the online version (a lot!) and send a print issue to subscribers.
Either way, thanks for your support!
Cliff Gromer, Ed.
Rick Ehrenberg, Tech Ed
Chrysler Power and Mopar Action - Mopar Action - not done | Moparts General | Moparts Forums
Cliff, EBerg and I tried really hard to pull this off... It looked really good for a while however the final conclusion is that Mopar Action is a great package as is and appeals to a certain audience, as does Chrysler Power... And while those audiences overlap quite significantly, Roland's (that's me) position is to continue to do BOTH magazines, publishing on opposite months like we already do... And, as Cliff says, a PURE Mopar Action and PURE Chrysler Power... Sticking point now seems to be how ya gonna pay for all this since Harris didn't leave any money in the kitty for continuation... My position was to rally all the advertisers to stay with MA, get the subscribers to stake us to an extra year sub for only $25 so we had some working capital for ink on paper and postage (LOTS of you guys did thanks!) and we'd SQUEEZE thru thanks to our printer as the ad money finally arrived with the Calvary... Looks like we're stuck on the ad guy getting the MA advertisers notified... (If it doesn't fly, all you guys that so generously signed up for the CPMA package will all get your money back...) Pray for sunny weather please!