Maybe feeling the flames before you get where you're going and then having to feel them all the time when you get there? Or is that just "acclimating"?
I think I might rather drown in an ice covered lake so at least I had a memory of being freezing cold before I spend eternity roasting...
Of course they say you feel warm just before freezing to death and feel cold just before burning to death...so maybe it all evens out...