I see it both sides - grew up very much "in the sicks" (look up Shutesbury Ma.) and everyone around hunted and I am full on "cool with it" - for me personally though, I am not into it.
I like drinking and shooting rifles... And blowing stuff up.. I'm not much on deer meat (except for Mitch's jerky) so I don't shoot deer. I do shoot lots of birds tho, and eat them.