How to ask for Sponsorship

I would generally start with the target audience size and then brake it down. This many ticket sales at each track, TV audience, demographics, ect. I was usually able to get these figures from the tracks and sanctioning body. Generally this will give a prospective sponsor an idea of what it's costing them to reach each person in their target audience. Usually bargaining would be (unfortunately) in the money received department. Also we would throw in appearances at malls, car dealerships, car shows, ect. Some guys will hire an outside company to draw up a presentation for them.