Ignorant much?
Your car is on every dealer's lot in the country?
That's not saving the brand.
Let me guess, you're one of the guys who think that the Dart name should be on something retro just to appeal to you, right? Or that's "it's not a real Dart" because the only real Dart is the A-body, while ignoring the fact that the Dart name pre-dates the A-body and has been on various platforms since, including the M-body and K-car.
I'm sure Chrysler marketing has you on speed dial to consult you on every business decision.
Pretty arrogant aren't you?
And if they do, then so be it.