I have noticed that a number of people separate Chrysler corp vehicles and the word MoPar as two separate companies. They look at the engines and wonder if that is a Chrysler engine or a aftermarket MoPar engine.
An example of this in another brand would be a Chevy car with a World Products engine.
LOL, at local car meets, I hear brand C F etc..... guys say, "He has a MoPar Motor in his Scamp. Man! There expensive engines to build, he should have stuck with what the car came with and saved money."
No lie!