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The new Challenger will likely be more powerful than the currently available 707-hp Dodge Challenger SRT Hellcat, but we aren't sure by how much. Wringing 1,000 hp out of the supercharged V8 would be a feat, but would look great in advertising art. Dropping the output to a devilish 666 hp would also make for a good ad campaign, but would make it less powerful than the currently available Hellcats.

The new addition to the challenger lineup will make its global debut at the New York auto show but will be teased throughout a video series and weekly updates. The first video, dubbed “Cage,” is below.

We’re sad that Dodge didn’t return the Demon name with the proper Demon logo, but at least they're diving deep into the company’s heritage for names. We’ll keep you posted as this car’s development progresses.



Read more: Dodge Challenger SRT Demon is coming to raise hell