Stop in for a cup of coffee

A-HA! Finally an explanation!

But how does the 3/4-ton designation fit into this?
Same thing, its a hold over from the old days. a few decades ago, that was the carrying capacity of the truck before the suspension would be fully maxed out.
so..

1/2 ton,3/4,1 ton is the payload capacity of the bed plus passenger compartment.

If you actually look at how the truck is reported to the DOT, its listed as

IE:

Brand.....Total towing........Capacity..........Designation
Dodge........2500..................3/4.............Pickup Truck