It was a play on the old maybelline commercial slogans that use to play on repeat in the 90's lol. I don't know why I thought about it. I was just sitting there thinking of ideas for the contest and it popped into my head and I replaced she with he and maybelline with Mopar.
A couple other entries I came up with that I was sure would be one of the winners and that Chris had liked and commented on were " Label me loyal- DODGE " and " Built by the gods, Inspired by a Demon- DODGE " But neither made the cut