Choosing a shop name

Remember, the most important thing with choosing a name is brand recognition. It has to stick in the customers minds and resonate. It isn't about what you like, it's about what the customers like.

We spend millions in the pharmaceutical industry vetting names to get the best consumer response.

The name speaks to what the customer can expect from your business and product as well as have the ability to be easily recalled and not confused with other names.

"Busted knuckle garage" sounds like a bunch of amateurs muscling through routine mechanical work where as "Torque Brothers Speed Shop" sounds like a family run high performance shop.

(Both of those names are already copyrighted)