Stop in for a cup of coffee
How did Mopar get its name?
A. Moparsetti Tooling was founded in 1912. In 1923, Walter Chrysler purchased this manufacturer of engine parts and shortened its name to Mopar.
B. Chrysler Corp. derived Mopar from the words MOtor PARts in the 1920s.
C. Don Garlits showed his passion for Detroit (Motown) and golf (par) when he named his Chrysler-powered drag racing team "Mopar" in the early 1950s. Chrysler licensed the Mopar brand in 1963 and purchased it in 1974.