70 up charging system upgrade question

So I had fingers crossed it would start, but no go. Cranks but still just cranks. I'm thinking poor connection but cant track it down. And I jumped from batt +ve to coil +ve and it did nothing. With 12v direct to cool shouldn't it crank/spark/fire up?

Tests with key on.
Batt static 12.05
Run side of ballast resistor 11.19
Start side of ballast resistor 8.02

Coil +ve and batt-ve 7.86v
Coil +ve and batt +ve 3.94 V. Shouldnt this be lower??
Coil -ve and batt -ve 2.09V
Coil -ve and batt +ve 9.78V
Do I need to jumper the starter relay(yellow) to something to hotwire? I thought 12v direct to coil +ve would have started it.
Thanks all