Much like the Mopar Nationals, when they moved the cruising off Brice Rd to a town some 20-30 minutes away. The hotels off Brice Rd were still jacking up their rates because of a show that was going on. I asked the lady about a 75% vacancy rate and how they justified the markup, and got the same answer as when they were busy. They can and they will mark up the rates, in the name of capitalism.