Stop in for a cup of coffee

The seam between the rear quarters, both sides, to the panel between the trunk top and the rear window. chipped off leaving the primer but no color. about 6 inch square both sides, thick color coat, good size lip...
I'm certainly no expert, but just sounds like a prep issue. need to sand, clean, prep, seal, etc to get rid of and/or encapsulate whatever was the problem and re-spray. How old is the paint? Is that solid (not metallic or anything else 'irregular'?) If relatively fresh, not faded and solid color it should blend nice to just do the screwed up area.