I tried to clean up and enlarge the image. It looks like a car salesman tracking board with each of the 12 lanes having a space for a name at the bottom and exactly 33 spaces for each to the top. The top right box appears to be a tally space for ranking each of the 12 salesmen and the number of cars they sold.
I’m guessing this was a Dealership incentive tracking board for the new release of the Demon in 1971.
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