Why dont Millennials buy motorcycles?
Man is that ever Funny, Funny !
Unfortunately for Harley Davidson there is definitely a big change going on and it is not swinging in their favor. Not only are people not buying new motorcycles, a lot of people are not riding the ones they do have.
Was in Florida this Winter and there used to be a constant presence of bikes on the road especially during Bike Week pulling up next to the cars blipping their loud exhaust. Now this last Winter it has dropped off like 90% even during Bike Week. I find myself saying: where have all the motorcycles gone?
This seams really strange and have been trying to put my finger on the reason this is changing. Just thinking the older die hards are getting old enough that they just don't want to beat the elements anymore, and the millennial generation coming up just does not care about them.
I used to ride motorcycles between the age of 20 and 40 quite a bit, have ridden out to Sturgis SD on 3 separate occasions. It was such a good time, spending time with close friends socializing and riding, riding all the site seeing roads close to sturgis, meeting up with all kinds of people from all over the country, and that Huge Sturgis event in itself, cool built bikes and machines, the unique originals like the one they called the "Square Four". Then there was the local riding too around home. Never fit into the full blown biker category, but have done my share of riding.
Was such a good time . . Things change and Time changes things . . .